what is search engine marketing

Search Engine Marketing (SEM) refers to various techniques for acquiring website traffic from search engines.

Search Engine Marketing includes search engine marketing strategy, search engine optimization, Website architecture, search engine registration, pay for Inclusion, pay for click, research, analysis, copywriting, tracking reports, and continuous improvement.

"Search Engine Marketing: The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities."