what is marketing myopia

2006-12-25 11:22:29,from:WOW

Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach.

Relative information
⊕what is marketing mix
⊕what is email marketing
⊕what is direct marketing
⊕what is database marketing
⊕what is customer relationship marketing
⊕what is channel marketing
⊕what is affiliate marketing
⊕what is internet marketing
⊕What is international Marketing
⊕What is business to business marketing

WhatorWho tell you what's useful,who's famous,this article about

what is marketing myopia,

if you like it,please share with others.