what is internet advertising

what is internet advertising

Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. They make a profit by selling the online campaign to the advertisers and paying the sites to distribute them. Such organizations may also provide software tools and/or adservers that enable an organization to deliver the ads it generates itself.

The Internet advertising has the following advantage.

1. Targetability-Internet advetisers can focus on users from specific companies, SIC codes, geographical regions and nations.
2. Tracking-Marketers can track how users interact with their brands and earn what is of interest to their current customs and prospective
3. Deliverability and flexibility- Internet ad is delivered in relative 24 hours a day, 7 days a week, 31 days a month.
4. Interactivity- A consumer can interact with product, test the product, and if he or she chooses to, buy the product.